The "Northeast Region Tourism Development Plan" jointly prepared by the National Tourism Administration and the National Development and Reform Commission was officially released and implemented. This is the first time that the tourism industry development plan in Northeast China has risen to the national level. ...

The "Northeast Region Tourism Development Plan" jointly prepared by the National Tourism Administration and the National Development and Reform Commission was officially released and implemented. This is the first time that the tourism industry development plan in Northeast China has risen to the national level.

According to reports, the plan puts forward requirements for the strategic positioning, development goals and main tasks of tourism development in Northeast China in the next 5 to 10 years. The coverage covers the three provinces of Liaoning, Jilin and Heilongjiang, as well as Hulunbeier and Xing'an League of Inner Mongolia Autonomous Region. Tongliao City, Chifeng City and Xilin Gol League, the total land area is about 1.45 million square kilometers.

The insiders pointed out that the plan was as large as the micro-strategy and the micro-line, which comprehensively explained the development of the tourism industry in Northeast China. At the same time, it made a scientific plan for how to coordinate regional tourism development and promote the comprehensive revitalization of the old industrial bases in Northeast China.

At present, the National Tourism Administration and the National Development and Reform Commission are working together with local governments to implement the "Planning". A distinctive and energetic tourist destination will appear in the northeast, and the tourism industry will also become a new business card for the transformation and development of the old industrial base in Northeast China.

"Promising Industry" to Revitalize the Old Industrial Base in Northeast China

"In the implementation of the revitalization of the old industrial bases in Northeast China, what kind of positioning should the tourism industry have? In the country, the "Opinions on Further Implementing the Revitalization Strategy of Old Industrial Bases in Northeast China" and "Opinions on Accelerating the Development of Tourism Industry" were issued. In the context of the tourism industry, tourism is a "promising industry" that can play a comparative advantage." Dai Bin, vice president of the China Tourism Research Institute, said in an interview.

The northeast region is rich in tourism resources. The resources of "big ice, big forest, and large wetland" are unique. The resources of "big agriculture, large industry" are only available nationwide. In addition, in the "big border, big boundary river, big boundary lake" and red tourism In terms of resources, the resource advantages in the Northeast are very significant.

"The newly introduced "Planning" systematically sorts out the tourism resources and development context of the Northeast region, clarifies the status and role of tourism in the transformation and development of the old industrial bases in Northeast China, and also plans the market positioning and cross-regional development of tourism in Northeast China. The road map for development." Dai Bin said that "Planning" has made the development of tourism in Northeast China clear, and through the integration of resources and branding, it is entirely possible for tourism in Northeast China to achieve leapfrog development.

It is worth mentioning that this is a tourism planning across the major administrative regions approved by the relevant state departments after the Hainan International Tourism Island.

Let "ice and snow" to enhance the competitiveness of the tourism industry

"By 2015, the tourism industry in the Northeast will achieve sustained and rapid development of the tourism economy. The total tourism revenue and total number of tourists will more than double from 2008, reaching 856 billion yuan and 800 million person-times." Song Jinping, a professor at Beijing Normal University, said that in order to achieve this goal, the development of tourism products in the Northeast region will first be based on "ice and snow" to form an internationally competitive ice and snow tourism product.

It is reported that in addition to the main project of ice and snow, the Northeast region will also focus on building tourism products such as Panjin Wetland, Liaodong Seashore and Yichunlin District, creating eco-tourism brands and developing distinctive border tourism products, organized with Russia, North Korea and Mongolia. Through land-based inbound and outbound tourism, we will open up transnational tourism with Russia, South Korea and Japan through the sea.

According to the "Planning", the development of tourism in Northeast China will break through the administrative boundary, with the three provinces of Liaoji Black and the eastern part of Inner Mongolia as an organic whole, highlighting the characteristics of regional tourism activities and strengthening the development of tourism supply clusters. In addition, relying on the resources of the old industrial base, the Northeast will also develop special tourism products with the theme of industrial tourism. Shenyang Machine Tool (000410), Daqing Oilfield, and First Heavy Industry are listed as key enterprises for industrial tourism.

The "Planning" clearly puts forward that after 10 years of hard work, the Northeast region will become a comprehensive tourism sector with perfect industrial system, high development level and strong competitiveness, and become a world-famous ice and snow leisure and holiday tourist zone and medium-temperature zone ecology. Tourist areas, domestic important ecological, snow, summer, border, cultural tourism destinations and other goals.

Forming tourism industry advantages and economic advantages

"The tourism resources in Northeast China are rich and unique, but most of the advantageous resources have not yet been transformed into competitive tourism products, and industrial advantages and economic advantages have not yet been formed." Dai Bin said that the implementation of the "Planning" will make the Northeast The development of regional tourism has reached a new level.

According to the "Planning", the main task of tourism development in Northeast China is to build a sustainable and competitive tourism product system and build a coordinated and orderly new spatial development pattern. In fact, a large number of resource-based cities in the Northeast have regarded tourism as one of the economic growth points and major success industries for local transformation and development. In the coal city of Fushun, the western open-pit mine with a history of 100 years of mining has become a new bright spot in the local transformation and development; in Anshan, Steel City, since its development in 1998, the “Anshan Steel Industry Tour” has received more than 150,000 visitors per year. One of the five major tourism brands; in Pancheng, oil city, wetland tourism has become a pillar industry outside oil and gas...

It is reported that the "Planning" clearly states that resource-based cities should continue to support alternative industries, absorb employment, and use resources for comprehensive utilization of resources, and must focus on supporting a number of tourism projects. In addition, the "Planning" also proposes specific measures to further enlarge and strengthen the tourism industry in the Northeast, such as supporting enterprises to establish large-scale tourism groups through mergers and acquisitions, chain operations and other means, and increase the national tourism development policies and funds for the Northeast. The support of the old industrial base encourages all types of capital, including foreign capital and private capital, to enter the tourism industry in the northeast region and broaden the financing channels for tourism enterprises.

"To fully implement the "Planning" and further enlarge and strengthen the tourism industry is of great significance for the revitalization of the old industrial bases in the Northeast, and at the same time provides a strong impetus for the sound and rapid development of tourism in the Northeast," Song Jinping said.

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