[May Point Network] The fascinating natural scenery can always bring people different travel moods under the influence of culture. Cultural tourism has become a boom in China's tourism industry. However, what is it...

[May Point Network] The fascinating natural scenery can always bring people different travel moods under the influence of culture. Cultural tourism has become a boom in China's tourism industry. However, how to achieve a deep integration of culture and tourism is still a question that needs to be rationally considered.

You can do a tourist show without having money. "The real-life performance investment does not matter whether it is good or small, and the core is the price/performance ratio." Wei Xiaoan, director of the Academic Committee of the China Tourism Research Institute, said that to create a real-life performance, it is necessary to follow some rules. The performance place must be a place where tourists gather and have a deeper culture. Relying on the connotation, we must have a variety of means and forms of innovation, we must strive for local full support, but also to form derivative products. “Only by following these rules, travel performances can be successful.”

With the in-depth development of cultural tourism, various tourism packaging methods have sprung up, cultural industrial parks, large-scale performing arts, ethnic villages, etc. have become a new form of local tourism economic development. The celebrity hometown battles have intensified, and some places have even seen nude performances, all of which have caused people to question.

"It is now popular to say that culture is the soul of tourism. Tourism is the carrier of culture. In fact, this is only half of the matter. Tourism itself is creating a culture, a concentration of culture, so the latter half Ignoring makes us ignore the market and ignores many basic things.” Wei Xiaoan said that such a result has produced misunderstandings such as cultural supremacy, over-development, and lack of protection. "The existence of these misunderstandings has made cultural tourism finally become a general theory." Wei Xiaoan believes that it is not that there are a lot of cultural symbols that are cultural tourism. A good tourism product must pay attention to details. Only when the details are in place can you hammer out a hundred-year product, otherwise it will be a flash in the pan.

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