Indigenous people are the mainstay of ancient towns. They are both the owners of tourism resources and part of tourism resources. In the development of ancient town tourism, they are not burdens, but wealth. Only when the indigenous residents get a fair interest in tourism development will they treat the tourists with the attitude of “owner”.



The successful development of ancient towns such as Zhouzhuang in Jiangsu, Lijiang in Yunnan, Fenghuang in Hunan, and Pingyao in Shanxi led to the rise of tourism in ancient towns and became a highlight of cultural tourism. The ancient town tourism rescued a group of ancient towns that were on the verge of destruction. It activated a group of historical and cultural resources that were being inundated, promoted the local economic development led by tourism, and promoted the employment of local residents and improved their living standards. The prosperity of ancient town tourism once again proves that the organic integration of tourism and culture is the only way for mutual benefit and win-win.

How to treat the indigenous residents in the tourism development and management of the ancient town is a problem that needs to be highly valued and properly solved. In some places, the ancient towns have been raging, but the taste of the ancient town has changed. The number of inhabitants has become less and less. The original residents have complained about the rising prices and noisy environment. In some places, local governments and developers have even forced the original The phenomenon of residents relocating. How to respect and solve the livelihood and life of the inhabitants, how to deal with the relationship between residents' lives, tourists' experience and the profitability of the development and management, how to let the indigenous residents participate in the protection, utilization and management of the ancient towns. These issues are related to the health of the ancient towns. And continue to develop.

In the eyes of some local officials, developers and planners, Gujie Ancient Bridge, House Shop, Bell Tower Wall, Temple Taoist Temple is the tourism resource of the ancient town, and the residents who lived there for generations are not in the “category” of “tourism resources”. Within the scope of “investigation”, “evaluation” and “development”, they are even considered as burdens. This kind of view of the invisible resource excludes the indigenous people in the ancient town from the source of tourism development.

The reason why various cultural relics in the ancient town were preserved is that the ancient city has a reiki because there are residents living there. Otherwise, the remains of these materials are just a lifeless body, and the ancient town becomes a dead town in the dead city. As for the various intangible cultural heritages in the ancient towns, such as folk customs, folklore, handicrafts, etc., they are mainly preserved in the original inhabitants.

From the psychological needs of tourists, they not only want to see the physical form of the ancient town, but also want to see how people there lived and how they lived; not only want to see the architectural forms of those houses, but also want to know these houses. The story of the old masters of farming, politics, business, and family. Nowadays, in many ancient towns, the original residents have moved out due to various reasons. Various foreign operators have replaced the original residents, and the number of foreign operators has exceeded that of the original residents. It’s no wonder that tourists send out such feelings: the ancient town tourism is getting no smell!

In the development planning of some ancient towns, almost all the space has been developed into various tourist functional areas, but the functional areas such as living quarters, leisure and recreation, recreation and fitness of the original residents are rarely included in the tourism development plan. In the planning and development of ancient town tourism, we should fully consider the relatively concentrated activity space of foreign tourists, the living quarters of the original residents, and the venues for sharing and exchange between the two, so that tourists and residents can get their own: Intimate daily life can meet the psychological needs of tourists to visit exotic customs, as well as opportunities to contact and communicate with local people.

When I was visiting a small town in Europe, it was common to visit tourist areas where the area was historical sites, old streets and other characteristic neighborhoods. The residential areas were more concentrated, some scattered in residential areas; town squares, churches The commercial street is a public place for tourists and residents. There, there is little obvious boundary between the tourist area and the residential area. In such an environment, visitors can truly experience and experience the vitality and charm of the ancient town.

Retaining some indigenous people in the development of ancient town tourism is a necessary condition to ensure the continuity of local cultural context. Therefore, it is necessary to retain the living areas of the inhabitants as much as possible and provide conditions for them to engage in tourism-related production services. This not only provides them with new channels for entrepreneurship and employment, but also the need for localization and specialization of tourism services. Visitors to the ancient town often do not want to enjoy the "standardized" service in star-rated hotels, but hope to taste the local cuisine in the local restaurants.

The author recently visited the Ximei Village, Wuyi Mountain, a famous historical and cultural town in China. The tourism development here has just started, and the village tourism company sent a young man to explain. He does not have the established guide program, nor does he mechanically recite the guide words written by the cultural people, but he knows the story of each ancient house and the story of the owner. The humorous explanation gives the audience a smile and a slight smile. The explanation of the local sound is full of love for the hometown. I call him the "grassroots guide" of Xiamei Village.

In reality, planners rarely conduct in-depth interviews or sample surveys of indigenous residents, asking them about the ideas, requirements, and doubts about developing tourism. In development planning, they only regard them as “labor” for participating in tourism services. In the current social and ecological environment in China, local governments dominate development, and local or foreign social capital dominates development. In the game of power, capital and residents, residents are often weak, and their voices, appeals and rights are often ignored. . This will inevitably lead to dissatisfaction of the indigenous residents and even transfer dissatisfaction to the tourists. Such things happen frequently, and the root cause lies in the imbalance of interests in the development of tourism in the ancient town.

The indigenous people are the main body of the ancient town, and their existence makes the life of the ancient town continue, so that the culture of the ancient town is still alive. They are both the owner of the resources for local tourism development and part of the tourism resources; they are not the burden of tourism development, but the wealth of tourism development. In the tourism development of ancient towns and ancient towns, the opinions of the indigenous residents should be fully heard. It is not advisable to adopt the practice of relocating the original residents as a whole, and it is even more important to relocate the residents with the power of power. In tourism operations, residents should have the right to know, speak and decide on how to participate in tourism services and obtain compensation for resources and services. In the tourism management institutions of the ancient town, residents must have their representatives. The experience in many places proves that only the indigenous residents who have obtained fair rights from tourism development will treat the “guests” who come to travel with the “master” attitude, and consciously maintain the tourism order to establish the image of the tourist destination.

In short, although the local government or developer is the “Party A” in the tourism planning contract, the compiler should regard the indigenous residents as the “Party A” in the moral sense, while being responsible to the local government and the developer. It is also responsible for the indigenous people who have been born for generations to continue to live in the life of the ancient town. They have the right to live a modern life in the history, context and blood of the local history. (China Tourism News)

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